Overview

A campaign status defines the current state of a campaign and determines its availability in configuration files and reports. Understanding the meaning and functionality of each status is essential for managing campaigns effectively. Below is a breakdown of all available statuses, their behavior, and practical use cases.

Statuses and Their Functions

1. Running
   • Definition: A campaign with the "Running" status is active and included in the configuration.
   • Behavior:
     • The campaign is live and will be executed based on its settings.
     • The status can be changed to Paused or Archived.
     • A campaign can be moved to "Running" only from Draft or Paused.
   • Example: A Cross-Promo campaign that is currently displaying ads for your other applications.
2. Paused
   • Definition: A campaign with the "Paused" status is inactive and not included in the configuration.
   • Behavior:
     • The campaign remains visible in the system but does not function until reactivated.
     • The status can be changed to Running or Archived.
     • A campaign can be moved to "Paused" only from Running or Draft.
   • Example: Temporarily pausing an In-App campaign due to performance issues or seasonal adjustments.
3. Draft
   • Definition: The default status when creating any new campaign. Draft campaigns are inactive and excluded from configurations.
   • Behavior:
     • Draft campaigns cannot be linked to active A/B tests or configurations.
     • The status can be changed to Running, Paused, or Archived, but not back to Draft.
   • Example: A new Interstitial campaign being configured and reviewed by the marketing team before activation.
4. Archived
   • Definition: An archived campaign is inactive, with its elements excluded from reports and configurations.
   • Behavior:
     • Campaigns in Paused automatically transition to Archived after 100 days.
     • The "Archived" status is permanent; it cannot revert to another status.
     • Archived campaigns can still be used as templates for cloning new campaigns.
   • Example: An older Rewarded Video campaign for a discontinued event archived for record-keeping purposes.

Key Rules for Managing Campaign Statuses

• Campaigns in Running status actively impact user experiences and should be monitored closely.
• Use Paused status for temporary adjustments or debugging.
• Keep new campaigns in Draft until they are fully reviewed and ready to go live.
• Use Archived status to retire campaigns while preserving their data for future reference.

Practical Use Cases

1. Launching a Campaign:
   • Move a campaign from Draft to Running after finalizing its configuration.
2. Seasonal Campaigns:
   • Use Paused to temporarily disable campaigns during off-peak times, such as after a seasonal promotion ends.
3. Legacy Campaigns:
   • Archive outdated campaigns to keep your dashboard clean while retaining access for cloning or analysis.