Setting up Magify Basic Integration is essential for unlocking powerful analytics and monetization insights for your game. This guide walks you through the step-by-step process of configuring data grabbers via the web interface and integrating the Magify SDK to ensure you capture all the key data points necessary for deep analytics, a/b testing, and further in LiveOps (remote configs, segmentation, monetization strategies).

Why Collecting Multiple Data Sources Matters

To make informed decisions and maximize your game’s performance, it’s crucial to gather comprehensive data from multiple sources.

Key Data Sources for Effective Analytics

🔹 MMPs (Mobile Measurement Partners) – Provide attribution data, helping track user acquisition (UA) effectiveness across traffic sources, campaigns, and creatives.

🔹 UA Networks – Deliver insights into user acquisition costs, allowing you to evaluate ROI and optimize marketing spend.

🔹 Ad Networks – Offer granular data on ad revenue per user, helping identify the most valuable audiences.

🔹 Ads Mediation Platforms – Supply data on waterfall performance and overall ad revenue, ensuring your monetization strategy is optimized.

By integrating all these data sources, Magify enables studios to gain a full picture of player behavior, optimize user acquisition strategies, and maximize revenue streams.

Once your Basic integration is complete, you will gain end-to-end analytics and user-level insights into monetization and product performance. Explore Magify's dashboards and reports to start making data-driven decisions.