Overview

A Banner Campaign is a type of campaign designed to display a banner ad at the top or bottom of the game screen. Banners are a form of ad monetization, allowing developers to generate revenue through persistent, non-intrusive advertising placements.

Types of Banner Campaigns

• Banner Campaign – Standard banner display campaign.
• Banner A/B Test Campaign – A campaign designed for A/B testing different banner configurations.

Creating a New Banner Campaign

To create a new Banner Campaign, navigate to:

Configurations > Campaigns > Create New

In the campaign setup window:

1. Select the Application
2. Set the Campaign Type to Banner Campaign
3. Fill in the required fields

Main Fields to Configure

1. Campaign Name

• Follow best practices for naming conventions. For more details, refer to Naming Recommendations article.

2. Campaign Priority

• Leave the default value as 1.
• For more details on priority settings, see Campaign Priority article.

3. Subscription Status & In-App Status

• Define whether the campaign targets users with or without a subscription or previous in-app purchases.
• Read more in Filters and Payment Statuses article.

4. Filters

• Exclude non-consumable products or product groups that remove ads upon purchase.
• Learn more about this settings in Filters and Payment Statuses article.

5. Segmentation

• Define the user segment for the campaign.
• Read more in Segmentation article.

6. Banner Position

• Determines where the banner will be displayed:
  • Bottom – Displays the banner at the bottom of the screen.
  • Top – Displays the banner at the top of the screen.
• Before configuring, verify with the development team which positions are supported in the UI.
• If the UI only allows bottom placement, selecting Top will have no effect.
• A/B Testing: If testing Bottom vs. Top, ensure the game client supports both positions.

7. Placement

• Defines where third-party banners appear in the application (top or bottom of the screen).
• To configure a placement:
  1. Create a native element with the banner placement type in the application.
  2. Once set up, select the placement in the campaign settings by tapping the Placements field.

8. After configuring all fields, save the campaign.

Example of a Configured Banner Campaign

You can view an example of a configured banner campaign here, using the Demo application as a reference.

Key Features of Banner Campaigns

• Although banner campaigns include a Priority field, it does not require configuration. The default value of 1 can remain unchanged.
• Banner campaigns do not contain creatives or events.
• The most critical fields for configuring a banner campaign are Placements and Banner Position.

Behavior in Default Configurations

• If a banner campaign is linked to a placement and included in the default configuration, disabling the campaign in the current configuration will not stop the banner from appearing.
• The SDK will still fetch it from the default configuration unless explicitly removed.

How to Fully Disable a Banner Campaign

To prevent the banner from displaying when the campaign is disabled:

1. Remove the campaign from the default configuration by disabling the "Is Default" flag in the Extension section within the campaign settings.

A/B Testing and Feature Flag Implementation

For controlled banner testing and rollout:

• Use a feature to dynamically enable or disable the banner campaign without modifying configurations.
• For A/B testing different banner configurations, ensure the game client supports both placement options and that test groups are properly defined.

For more details, refer to the Features article.