UA Configurations

The UA Configurations section brings together the key tools for setting up and managing User Acquisition (UA) within the system. It defines the structure, relationships, and parameters required to organize campaigns and analyze acquisition performance.

All data configured within this section is used in Magify analytical reports and dashboards, allowing you to track UA performance at both the campaign and creative levels.

Subsections

• UA Campaign — configuration of campaign parameters, traffic sources, and analytical connections.
• UA Creative — management of ad creatives and their associations with campaigns for subsequent performance analysis.
• UA Tag — systematization and classification of creatives using tags.

Usage

The UA Configurations section serves as the foundation for organizing the overall User Acquisition structure in the system. It defines the entities that are later displayed in analytics and used to build reports on traffic acquisition performance.

It is recommended to start with the UA Campaign subsection to define the basic campaign parameters and link them with other configuration elements.