UA Configurations

The UA Configurations section brings together all key tools for managing User Acquisition (UA) within the system. It defines the logic, structure, and relationships between campaigns, creatives, tags, and teams involved in traffic management.

This section helps you not only store campaign data but also see the complete picture of UA activities — from the history of changes to the performance of individual creatives.

The UA Configurations section includes the following subsections:

• UA Campaign — configuration of campaign parameters, traffic sources, and analytical links.
• UA Creative — management of ad creatives and their connections to campaigns for subsequent performance analysis.
• UA Manager — assignment of UA managers and tracking of their involvement in projects.
• UA Producer — organization and tracking of production teams or agencies participating in user acquisition.

UA Configurations makes UA management transparent, structured, and efficient. It helps teams quickly navigate complex relationships between campaigns and assets, enabling informed decisions based on accurate and organized data.

Start with the UA Campaign section to define the basic campaign parameters and link them with other configuration elements.