UA Campaign

The UA Campaign section is designed for managing advertising campaigns imported into the system from MMP grabbers. Here, you can review campaign data, adjust key parameters, and manage essential settings — assign a responsible UA manager, specify the campaign type, traffic source, and status.

These settings directly affect the accuracy of analytics and prediction models in UA Predict. If a campaign type is not specified, it receives the status just created campaign, meaning the campaign is unlabeled (unknown) and will not be properly included in predictive calculations.

Why It Matters

Each UA campaign is used in the system’s analytics and prediction models. It’s especially important to correctly specify the campaign type (Type) — this determines how the system interprets the traffic acquisition model (for example, CPI, Purch, or Event) and calculates metrics in UA Predict.

If the type is not specified:

• the campaign is marked as just created campaign / unknown,
• predictive calculations for it may be inaccurate,
• some data in reports may be missing or incomplete.

That’s why it’s crucial to assign the correct type to every new campaign as soon as possible.