Deeplink Product ID

Deeplink Product ID is a Native element used in Mixed campaigns and Mixed A/B test campaigns to identify products and handle internal user navigation via deeplinks.

Deeplinks allow navigating users inside the application, such as opening a specific screen, switching between modes, or navigating to a particular section.

Deeplink Product ID does not represent an in-app purchase and does not include any purchase logic. It is created directly in Magify, does not require setup in app stores or external systems, and is used for campaign configuration and analytics.

You can see an example of a created Deeplink Product ID in the demo application here.

Key characteristics

• Deeplink Product ID is used only in Mixed campaigns.
• It is also supported in Mixed A/B test campaigns.
• Deeplinks are used for internal user navigation within the application.
• The element does not include pricing or payment logic.
• Deeplink Product ID must be linked to a Deeplink Product ID Context.
• A default context is not required.

Naming rules

Name

The Name field is defined by the person configuring campaigns.

• The value does not affect application behavior.
• It is used only in analytics and reports as a Product ID filter.
• It is recommended to follow the same naming style as Consumable Product ID.

Human-readable name

The Human-readable name is used only inside the system for convenience.

• Recommendation: use the same value as in Name.
• A more descriptive name may be used if additional clarification is needed.
• This field does not appear in analytics or reports.

Product ID Context

Each Deeplink Product ID must be associated with a Deeplink Product ID Context.

• The context is used in creatives and Mixed campaign logic.
• It defines which screen, mode, or section of the application the deeplink opens.
• A default context is not required.

More details about contexts and creatives will be available in the Product ID Context article.

How to create a Deeplink Product ID

1. Go to Configuration > Native elements > Create new.
2. In the creation form:
   • Select the target Application.
   • Enter Name following the recommended naming rules.
   • Enter Human-readable name.
   • Set Native element type to Deeplink Product ID.
   • Configure the required Deeplink Product ID Context.

Optional fields

• Default image You may upload an image for reference or documentation purposes. This field is optional and does not affect campaign behavior.
• Status
  • Default value: Active.
  • If the Deeplink Product ID is no longer needed, you can change the status to Archived. Once archived, it cannot be used in campaigns or restored. To use it again, you must create a new Deeplink Product ID with a unique name.

Final step

Click Save to create the Deeplink Product ID.

Once created, the Deeplink Product ID can be used in Mixed campaigns and Mixed A/B test campaigns to navigate users within the application and will be available in analytics and reports as a Product ID filter.