Campaign Analysis

Overview

In Product Report, you can analyze the performance of LiveOps campaigns and evaluate how creatives, settings, and campaign parameters affect user behavior and conversion.

This analysis is available when using Advanced SDK.

What you can analyze

With Product Report, you can:

• evaluate how many users see promotional materials;
• analyze user response to creatives;
• track seasonality and campaign effects;
• evaluate how campaign settings impact conversion.

Recommended metrics

• Nested Campaign Impressions
• Parent Campaign Impressions
• Impression Fail Rate
• Clicks
• CTR
• In-App Purchases Completed
• Paid Subscription Activation Completed
• Trial Subscription Activation Completed

Recommended breakdowns

• Application
• Date
• Day Of Week
• Week
• Month
• Country
• Campaign
• Install First Media Source
• Level
• Game Mode
• Event
• Creative
• Product

Use cases

LiveOps campaign performance analysis

Use to:

• evaluate campaign ROI;
• optimize creatives and targeting;
• run A/B tests.

Key metrics

• Campaign Impressions
• Clicks
• CTR
• AU Campaign Impressions

Advanced analytics

Key metrics

• Campaign Type Impression Number
• Campaign Type Session Impression Number
• Impression Number
• Session Impression Number
• Session Number
• Event Number
• Session Event Number

Config-based analysis

(no key metrics — dimensions-driven block)

Technical analysis and debugging

Use to:

• identify technical issues;
• analyze device coverage;
• debug ad errors.

Key metrics

• Impression Failed
• Impression Fail Reason
• SDK Version

Funnel clarification (important)

These metrics form a funnel from campaign impression to user action, allowing you to analyze conversion step by step — from seeing a campaign to completing a target action.