Cross-Promo Product ID

Cross-promo Product ID is a Native element that represents a product identifier used for cross-promotion mechanics.

It is applied in campaigns where users are redirected or promoted to another application or product within the ecosystem (cross-promotion), typically via creatives.

This element does not represent an in-app purchase and does not include any purchase or payment logic. Cross-promo Product IDs are created directly in Magify and do not require setup in app stores or external systems.

You can see an example of a created Cross-promo Product ID in the demo application here.

Key characteristics

• Cross-promo Product ID is used for cross-promo interactions.
• The element does not include pricing or payment logic.
• Cross-promo Product ID must be linked to a Cross-promo Product ID Context.
• A default context is not required.

Cross-promo Product ID can be used only in the following campaign types:

• Mixed
• Mixed A/B test campaigns

Naming rules

Name

• Defined by the person configuring campaigns.
• Does not affect application behavior.
• Used only in analytics and reports as a Product ID filter.
• Recommended to follow a consistent Product ID naming style.

Human-readable name

• Used only inside the system for convenience.
• Recommendation: use the same value as in Name.
• A more descriptive name may be used if additional clarification is needed.
• Does not appear in analytics or reports.

Product ID Context

Each Cross-promo Product ID must be associated with a Cross-promo Product ID Context.

• The context is used in creatives and campaign logic.
• It defines cross-promo behavior and the target application or destination.
• A default context is not required.

More details about contexts and creatives will be available in the Product ID Context article.

How to create a Cross-promo Product ID

1. Go to Configuration > Native elements > Create new.
2. In the creation form:
   • Select the target Application.
   • Enter Name following the recommended naming rules.
   • Enter Human-readable name.
   • Set Native element type to Cross-promo Product ID.
   • Configure the required Cross-promo Product ID Context.

Optional fields

• Default image You may upload an image for reference or documentation purposes. This field is optional and does not affect campaign behavior.
• Status
  • Default value: Active.
  • If the Cross-promo Product ID is no longer needed, you can change the status to Archived. Once archived, it cannot be used in campaigns or restored. To use it again, you must create a new Cross-promo Product ID with a unique name.

Final step

Click Save to create the Cross-promo Product ID.

Once created, the Cross-promo Product ID can be used in Mixed and Mixed A/B test campaigns and will be available in analytics and reports as a Product ID filter.