Daily & Monthly Product Overview Dashboards

Overview

These dashboards provide a consolidated view of your key business metrics at daily and monthly levels. They highlight trends in installs by traffic source, and revenue from in-app purchases, subscriptions, and ads — including ad revenue broken down by type.

Revenue figures are fully normalized based on exchange rates, store fees, and tax multipliers (e.g., VAT), enabling consistent cross-product comparison and ROI analysis.

The dashboards rely entirely on grabber data (MMPs, app stores, mediation platforms). The only exception is install count, which may optionally fall back to SDK-based AppLaunch for apps without an MMP.

Key Features

• Two dashboards available:
  • Daily Product Overview Dashboards – shows performance by day for the past month
  • Monthly Product Overview Dashboards – aggregates data by month for the past year
• Unified tracking of installs, IAP revenue, subscriptions, and ad monetization
• Currency- and tax-normalized revenue for accurate financial insights
• Grabber-only data pipeline (no in-game event data)
• Optional SDK fallback for installs if MMP is not integrated.

The following section describes the available filters, dimensions, and metrics used in these dashboards.

Filters and Dimensions

Below is a detailed list of the primary filters and dimensions available in the dashboards.

Metrics

Below is a detailed list of the primary metrics available in the dashboards, each accompanied by a description to clarify its meaning and calculation logic.