User Activity

Overview

In Product Report, you can analyze user activity and behavior over time.

This helps you understand how users interact with your application and how their activity changes across different periods, app versions, and other parameters.

What you can analyze

With Product Report, you can:

• track active users (AU, AUAL);
• analyze app launches and sessions;
• evaluate session duration and total playtime;
• analyze changes in user activity over time;
• use filters and breakdowns (country, device, app version).

Recommended metrics

• AU (Active Users)
• AUAL (AU App Launch)
• App Launches
• Number Sessions
• AVG Session Duration
• AVG User Playtime
• Level Started per AU
• Level Failed per AU
• Level Completed per AU
• Banner Impressions
• Interstitial Impressions
• Rewarded Impressions

Recommended breakdowns

• Application
• Date
• Day Of Week
• Week
• Month
• Country
• App Version
• Device
• OS Version
• Device Type

Use cases

Basic user activity analysis

Use to:

• monitor overall app health;
• understand user retention;
• analyze session activity.

Key metrics

• Active Users (AU)
• AU App Launch (AUAL)
• App Launches
• Number Sessions
• AVG Session Duration
• AVG User Playtime

Evaluating update performance

Use to:

• compare user activity before and after updates;
• analyze changes in session time;
• evaluate impact on revenue and technical stability.