This is the complete reference of all dimensions and metrics available in Product Report.
All definitions are preserved as provided, structured for readability.
Dimensions (Ultra Full)
| Dimension | Description | Notes |
|---|
| Application | The name of application you set when adding your app. (Internally, we use the Short Name for SDK key matching.) | SDK |
| Date | The date of the event (impression, click, purchase etc). | SDK |
| Day Of Week | The number of weekday, starting from one (Monday = 1). | Seasonality |
| Week (Monday) | Week starting from Monday | — |
| Week (Sunday) | Week starting from Sunday | — |
| Month | Month of event | — |
| Dimension | Description |
|---|
| Device | Device name |
| OS Version | OS version |
| Device Type | Device type |
| Orientation | Screen orientation |
| Country | User country |
| Language | Device language |
| Dimension | Description |
|---|
| App Version | Current app version |
| Initial App Version | Version at first launch |
| First Launch Date | First launch date |
| SDK Version | SDK version |
| Environment (Sandbox) | Live or sandbox |
| Dimension | Description |
|---|
| IAP Status | Free / Paying / Unknown |
| Subscription Status | Subscription state |
| New User | 0/1/2 flag |
| Initial App Version Player | Version match |
| IDFA Available | IDFA flag |
| A/B Test User | AB test flag |
| No-Install User | Install info flag |
| Dimension | Description |
|---|
| Install Activity Kind | MMP activity |
| Install Cost Model | Cost model |
| Install Campaign Name | Campaign |
| Install Campaign ID | Campaign ID |
| Install Ad Set Name | Ad set |
| Install Ad Name | Ad |
| Install Date | Install date |
| Days After Install | Days difference |
| Install Media Source | Last source |
| Install First Media Source | First source |
| Dimension | Description |
|---|
| Level | Game level |
| Max Level | Max level |
| Game Mode | Mode |
| Dimension | Description |
|---|
| Bonus Source | Source |
| Bonus Action | Spend/Receive |
| Bonus Balance | Balance |
| Bonus Type | Type |
| Bonus Value | Value |
| Bonus Group | Group |
| Dimension | Description |
|---|
| Campaign | Campaign |
| Campaign Parent | Parent |
| Campaign Type | Type |
| Campaign Hierarchy | Hierarchy |
| Campaign A/B Test | Test |
| Campaign A/B Group | Group |
| Campaign Events | Events |
| Campaign Placements | Placements |
| Campaign Product | Product |
| Campaign Product Cost | Cost |
| Campaign Creative | Creative |
| Dimension | Description |
|---|
| Ad Format (SDK) | Raw |
| Ad Format (mapped) | Normalized |
| Network Name (SDK) | Raw |
| Network Name (mapped) | Normalized |
| Impression Fail Reason | Fail reason |
Metrics (Ultra Full)
| Metric | Description |
|---|
| DAU | Number of unique users with any SDK activity |
| Events Sent | Total number of events |
| Events per Active User | Events / AU |
| Metric | Description |
|---|
| Users with App Launches | AUAL |
| App Launches | Total launches |
| App Launches per User | Launches / AUAL |
| Metric | Description |
|---|
| Ad Impressions | Total impressions |
| Users with Ad Impressions | Users |
| Ad Revenue | Revenue |
| Metric | Description |
|---|
| Banner Impr. | Banner impressions |
| Users with Banner Impr. | Users |
| Banner Impr. per Active User | Per AU |
| Banner Impr. per App Launch User | Per AUAL |
| Banner Impr. per Ad Viewer | Per AUAI |
| Banner Impr. per Banner User | Per AUBI |
| Banner Rev. | Revenue |
| Banner Rev. per Active User | Per AU |
| Banner Rev. per App Launch User | Per AUAL |
| Banner Rev. per Ad Viewer | Per AUAI |
| Banner Rev. per Banner User | Per AUBI |
| Average Banner Rev. | Rev / Impr |
| Metric | Description |
|---|
| Interstl Impr. | Interstitial impressions |
| Users with Interstl Impr. | Users |
| Interstl Impr. per Active User | Per AU |
| Interstl Impr. per App Launch User | Per AUAL |
| Interstl Impr. per Ad Viewer | Per AUAI |
| Interstl Impr / Interstl User | Per AUII |
| Interstl Rev. | Revenue |
| Interstl Rev. per Active User | Per AU |
| Interstl Rev. per App Launch User | Per AUAL |
| Interstl Rev. per Ad Viewer | Per AUAI |
| Interstl Rev per Interstl User | Per AUII |
| Average Interstl Rev. | Avg |
| Metric | Description |
|---|
| Rewarded Impr. | Impressions |
| Users with Rewarded Impr. | Users |
| Rewarded Impr. per Active User | Per AU |
| Rewarded Impr. per App Launch User | Per AUAL |
| Rewarded Impr. per Ad Viewer | Per AUAI |
| Rewarded Impr / Rewarded User | Per AURI |
| Rewarded Rev. | Revenue |
| Rewarded Rev. per Active User | Per AU |
| Rewarded Rev. per App Launch User | Per AUAL |
| Rewarded Rev. per Ad Viewer | Per AUAI |
| Rewarded Rev per Rewarded User | Per AURI |
| Average Rewarded Rev. | Avg |
| Metric | Description |
|---|
| Campaign Impr. | Impressions |
| Users with Campaign Impr. | Users |
| Campaign Impr. per Active User | Per AU |
| Campaign Impr. per App Launch User | Per AUAL |
| Campaign Impr / Campaign Viewer | Per AUCI |
| Parent Campaign Impr. | Parent |
| Nested Campaign Impr. | Nested |
| Campaign Clicks | Clicks |
| Users Who Clicked | Users |
| CTR | % |
| Metric | Description |
|---|
| Failed Impressions | Fail |
| Users with Failed Impressions | Users |
| Impression Failure Rate | % |
| Metric | Description |
|---|
| IAP Purchases Initiated | SDK |
| Users Who Initiated an IAP Purchase | Users |
| IAP Purchases Completed | Store |
| Users Who Completed an IAP Purchase | Users |
| IAP Completion Rate | Ratio |
| Validated IAPs per Active User | Per AU |
| Validated IAPs per App Launch User | Per AUAL |
| Completed IAP Purchases per Paying User | Per payer |
| IAP Revenue (GROSS) | Gross |
| IAP Revenue per Active User | Per AU |
| IAP Revenue per App Launch User | Per AUAL |
| IAP Revenue per User | Per payer |
| Average IAP Purchase Value | Avg |
| Metric | Description |
|---|
| Refunded IAPs | Count |
| Users with Refunded IAPs | Users |
| Refunded In-App per Active User | Per AU |
| Refunded In-App per App Launch User | Per AUAL |
| Refunded IAPs per Refunding User | Per user |
| Refunded IAP Revenue | Revenue |
| IAP Refund Revenue per Active User | Per AU |
| IAP Refund Revenue per App Launch User | Per AUAL |
| IAP Refund Revenue per User | Per user |
| Average IAP Refund Value | Avg |
| Metric | Description |
|---|
| IAP Purchases | Net purchases |
| IAP Revenue | Net revenue |
| Metric | Description |
|---|
| Paid Sub Starts | Started |
| Paid Sub Activations | Completed |
| Paid Sub Conversion Rate | Ratio |
| Valid Paid Subs per Active User | Per AU |
| Valid Paid Subs per App Launch User | Per AUAL |
| Paid Sub Revenue (GROSS) | Revenue |
| Paid Sub Revenue per Active User | Per AU |
| Paid Sub Revenue per App Launch User | Per AUAL |
| Average Paid Sub Value | Avg |
| Metric | Description |
|---|
| Trial Sub Starts | Started |
| Trial Sub Activations | Completed |
| Trial Sub Conversion Rate | Ratio |
| Valid Trial Subs per Active User | Per AU |
| Valid Trial Subs per App Launch User | Per AUAL |
| Metric | Description |
|---|
| Trial-to-Paid Conversions | Count |
| Trial Conversions per Active User | Per AU |
| Trial Conversions per App Launch User | Per AUAL |
| Trial-to-Paid Conversion Revenue | Revenue |
| Trial Conv. Revenue per Active User | Per AU |
| Trial Conv. Revenue per App Launch User | Per AUAL |
| Average Trial Conversion Value | Avg |
| Metric | Description |
|---|
| Sub Renewals | Count |
| Sub Renewals per Active User | Per AU |
| Sub Renewals per App Launch User | Per AUAL |
| Subscription Renewal Revenue | Revenue |
| Sub Renewal Revenue per Active User | Per AU |
| Sub Renewal Revenue per App Launch User | Per AUAL |
| Average Renewal Value | Avg |
| Metric | Description |
|---|
| Sub Refunds | Count |
| Users with Refunded Subscriptions | Users |
| Sub Refunds per Active User | Per AU |
| Sub Refunds per App Launch User | Per AUAL |
| Sub Refunds per User | Per user |
| Subscription Refund Revenue | Revenue |
| Sub Refund Revenue per Active User | Per AU |
| Sub Refund Revenue per App Launch User | Per AUAL |
| Sub Refund Revenue per User | Per user |
| Metric | Description |
|---|
| Subscription Purchases | Net |
| Subscription Revenue | Net |
| Metric | Description |
|---|
| Total Revenue | Ads + IAP + Subs |
| Revenue per User | ARPU |
| Total Revenue per App Launch User | Per AUAL |
| Total Revenue per 1000 Impressions | eCPM |
| Total Revenue per 100 Clicks | — |
| Metric | Description |
|---|
| Boosters interactions | Transactions |
| Users with Boosters interactions | Users |
| Boosters Engaged | Count |
| Received Boosters interactions | Receive |
| Users with Bonus Receive Transactions | Users |
| Boosters Received | Count |
| Boosters Received % | % |
| Boosters Received per User | Per user |
| Spend Boosters interactions | Spend |
| Users with Bonus Spend Transactions | Users |
| Boosters Spent | Count |
| Boosters Spent % | % |
| Boosters Spent per User | Per user |
| Bonus Balance | Balance |
| Bonus Surplus | Ratio |
| Metric | Description |
|---|
| Levels Started | Start |
| Levels Failed | Fail |
| Levels Completed | Complete |
| Levels Started per Active User | Per AU |
| Levels Failed per Active User | Per AU |
| Levels Completed per Active User | Per AU |
| Level Complete-to-Fail Ratio | Ratio |
| Boosters Spent per Failed Level | Per level |
| Boosters Spent per Completed Level | Per level |
| Metric | Description |
|---|
| Installs | Verified installs |
| Retention D1 | Day 1 |
| Retention D3 | Day 3 |
| Retention D7 | Day 7 |
| Retention D30 | Day 30 |
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