Ad Revenue

Overview

In Product Report, you can analyze ad revenue and the performance of different ad formats.

This helps you understand how ad impressions and formats impact revenue and how their performance changes over time.

What you can analyze

With Product Report, you can:

• analyze total ad revenue;
• compare performance of ad formats;
• evaluate ad impressions;
• analyze revenue per user and per impression;
• identify ad load issues.

Recommended metrics

• Banner Impressions
• Interstitial Impressions
• Rewarded Impressions
• Banner Revenue
• Interstitial Revenue
• Rewarded Revenue
• AVG Banner Revenue
• AVG Interstitial Revenue
• AVG Rewarded Revenue
• AU Banner Impression
• AU Interstitial Impression
• AU Rewarded Impression

Recommended breakdowns

• Application
• Date
• Day Of Week
• Week
• Month
• Country
• App Version
• Ad Format
• Network Name
• Campaign (available when using Advanced SDK)
• Language
• Install First Media Source

Use cases

Ad monetization analysis

Use to:

• optimize ad revenue;
• compare ad format performance;
• analyze ad fill and delivery.

Key metrics

• Ads Revenue
• Ads Impressions
• Revenue by format
• AVG Revenue
• Impression Fail Rate