External Product ID

External Product ID is a Native element used for external links in campaigns where users are redirected outside the application, such as to a store, website, or third-party service.

External Product ID does not represent an in-app purchase and does not include any purchase logic. It is created directly in Magify, does not require setup in app stores or external systems, and is used for campaign configuration, analytics, and tracking external link redirects.

You can see an example of a created External Product ID in the demo application here.

Key characteristics

• External Product ID is used for external link interactions.
• The element does not include pricing or payment logic.
• External Product ID must be linked to an External Product ID Context.
• A default context is not required.

External Product ID can be used in the following campaign types:

• External
• External LTO
• Mixed
• A/B test campaigns for the campaign types listed above

Naming rules

Name

The Name field is defined by the person configuring campaigns.

• The value does not affect application behavior.
• It is used only in analytics and reports as a Product ID filter.
• It is recommended to follow the same naming style as Consumable Product ID.

Human-readable name

The Human-readable name is used only inside the system for convenience.

• Recommendation: use the same value as in Name.
• A more descriptive name may be used if additional clarification is needed.
• This field does not appear in analytics or reports.

Product ID Context

Each External Product ID must be associated with an External Product ID Context.

• The context is used in creatives and campaign logic.
• It defines which external destination the link leads to.
• A default context is not required.

More details about contexts and creatives will be available in the Product ID Context article.

How to create an External Product ID

1. Go to Configuration > Native elements > Create new.
2. In the creation form:
   • Select the target Application.
   • Enter Name following the recommended naming rules.
   • Enter Human-readable name.
   • Set Native element type to External Product ID.
   • Configure the required External Product ID Context.

Optional fields

• Default image You may upload an image for reference or documentation purposes. This field is optional and does not affect campaign behavior.
• Status
  • Default value: Active.
  • If the External Product ID is no longer needed, you can change the status to Archived. Once archived, it cannot be used in campaigns or restored. To use it again, you must create a new External Product ID with a unique name.

Final step

Click Save to create the External Product ID.

Once created, the External Product ID can be used in External, External LTO, Mixed, and A/B test campaigns and will be available in analytics and reports as a Product ID filter.