Daily Report

Overview

Daily Report provides comprehensive daily analytics for mobile applications collected via the Magify SDK. It is designed for daily monitoring and operational analysis of user behavior, monetization, and campaign performance.

Data is automatically collected by the SDK from user devices, except for refunds and subscription renewals, which are received from app stores. The report is enriched with Magify internal dictionaries (e.g., configuration labels) and external data such as currency rates for normalization into USD.

What you can analyze in this report

With Daily Report, you can analyze key aspects of your product:

User activity

• active users and trends;
• sessions, launches, and time spent;

Monetization

• ad revenue;
• in-app purchases and subscriptions;

Campaign performance

• Magify campaign effectiveness;
• impressions, clicks, and user behavior;

Product and gameplay (for games)

• level progression;
• bonus usage and economy balance;

Technical and attribution data

• installs and traffic sources;
• devices, app versions, and ad errors.

Getting started

Recommended workflow:

1. Start with the overall picture:
   • active users trend;
   • total revenue.
2. Define your analysis goal:
   • activity, monetization, campaigns, or gameplay.
3. Drill down into details:
   • use filters and breakdowns (country, device, app version, etc.).
4. Compare time periods:
   • evaluate changes after releases, campaigns, or product updates.

If you need help configuring the report or interpreting data, contact the Magify team.

Key analysis areas

User Activity

Analyze core user engagement:

• DAU/WAU/MAU;
• app launch frequency;
• sessions and time spent;
• impact of updates.

Learn more: Daily Report: User Activity

Ad Revenue

Analyze advertising monetization:

• total ad revenue;
• performance of ad formats;
• impressions per user;
• ad load issues.

Learn more: Daily Report: Ad Revenue

Campaign Analysis (Advanced SDK)

Analyze Magify campaigns:

• impressions, clicks, and CTR;
• creative performance;
• impact of campaign settings;
• A/B testing.

Learn more: Daily Report: Campaign Analysis

In-App Purchases and Subscriptions

Analyze transactional monetization:

• in-app purchases;
• subscriptions and trials;
• renewals and refunds;
• average check and conversion.

Learn more: Daily Report: In-App Purchases and Subscriptions

Game Analytics

Analyze gameplay (for gaming apps):

• level progression;
• bonus usage;
• economy balance;
• player behavior.

Learn more: Daily Report: Game Analytics

Data sources

The report uses the following data sources:

• SDK data — user activity, ads, game events;
• Store data — refunds and subscription renewals;
• MMP data — installs and attribution;
• Internal dictionaries — configuration and metadata;
• Currency data — exchange rates.

Important notes

Before using the report, keep in mind:

• Daily Report is not a cohort report. Use it for operational analytics. For LTV and user quality analysis, use UA Cohort / Predict Reports.
• Install data is operational, not final. It may differ from MMP data.
• Some metrics are not available across all breakdowns. This depends on how and when events are recorded.
• Refund and renewal data may be delayed. Financial metrics may update over time.
• Bonus and game economy data require interpretation. They depend on your product logic and cannot be universally normalized.

Learn more: Daily Report: Methodology and FAQ