In-App Purchases & Subscriptions

Overview

In Product Report, you can analyze purchases and subscriptions and evaluate how users generate revenue through transactions.

What you can analyze

With Product Report, you can:

• analyze purchase volume and revenue;
• track trial-to-paid conversion;
• analyze subscription renewals;
• evaluate average check;
• analyze refunds.

Recommended metrics

• In-App Purchases Initialised
• In-App Purchases Completed
• Average In-App Purchase Check
• In-App Purchases Refunded
• Average In-App Refund Check
• In-App Purchases
• In-App Revenue
• Paid Subscription Activation Initialised
• Paid Subscription Activation Completed
• Average Paid Subscription Activation Check
• Trial Subscription Activation Initialised
• Trial Subscription Conversions
• Average Trial Subscription Conversions Check
• Subscription Renewals
• Average Renewals Check
• Subscription Refunds
• Subscription Revenue

Recommended breakdowns

• Application
• Date
• Day Of Week
• Week (Monday)
• Week (Sunday)
• Month
• Country
• Is AB User
• Is No Install User
• Product
• Product Type
• Store Name

Use cases

In-app purchase analysis

Use to:

• analyze conversion to purchase;
• understand paying user behavior;
• optimize pricing.

Key metrics

• In-App Purchases Completed
• In-App Revenue
• Average Purchase Check
• Conversion Rate

Subscription analysis

Use to:

• analyze subscription model;
• track trial conversion;
• analyze retention.

Key metrics

• Paid Subscription Activation Completed
• Trial Subscription Activation Completed
• Trial Subscription Conversions
• Subscription Renewals
• Subscription Revenue