Analytics

Overview

The Analytics section in Magify provides tools for analyzing user behavior and conversion across application flows.

Analytics tools are built on top of application events collected through the Magify SDK and integrations.

The section allows you to define analytical views, configure event-based analysis, and investigate user progression through key application scenarios.

Available Tools

Funnels

Funnels allow you to analyze user progression through a sequence of events within an application.

Using funnels, you can:

• measure conversion between steps;
• identify user drop-off points;
• analyze onboarding and tutorial completion;
• evaluate gameplay progression;
• analyze purchase and monetization flows.

Funnels support event-based analysis, custom parameter filtering, game mode filtering, and additional segmentation using dimensions such as country, app version, operating system, device type, and media source.

For detailed information about funnel configuration and usage, see the Funnels article.

Data Sources

Analytics calculations are based on events received from the application through the Magify SDK and configured integrations.

The availability and accuracy of analytics depend on the correctness and completeness of the incoming event data.