The Main Dashboard provides a centralized view of application performance in Analytics.
It combines summary metrics, charts, and an Applications Table within a single workspace, allowing you to quickly evaluate performance using the selected filters.
All dashboard widgets are updated automatically whenever the selected filters change.
Global Filters control the data displayed throughout the dashboard.
Any changes made to the selected filters are applied to all dashboard widgets, including summary metrics, charts, and the Applications Table.
The following global filters are available:
| Filter | Description |
|---|
| Date | Defines the reporting period displayed throughout the dashboard. |
| Application | Filters analytics data for one or more selected applications. |
| Add filter | Opens additional filtering options for refining dashboard data. |
The Add filter menu provides additional dimensions for narrowing the displayed data.
The following filters are currently available:
| Filter | Description |
|---|
| Country | Filters data by one or more selected countries. |
| Media Source | Filters data by user acquisition source. |
| Campaign | Filters data by one or more acquisition campaigns. |
Additional actions for the selected dashboard are available from the Actions menu.
The following actions are available:
| Action | Description |
|---|
| Set as my default | Sets the selected dashboard as the default dashboard displayed when opening Analytics. |
| Make a copy | Opens the Make a copy of dashboard dialog. |
To create a personal copy of a preset dashboard, open the Actions menu and select Make a copy.
The Make a copy of dashboard dialog allows you to configure the new dashboard before it is created.
The dialog contains the following fields:
| Field | Description |
|---|
| Name | Specifies the name of the new dashboard. The name must be unique. |
| Dashboard type | Displays the dashboard type inherited from the original dashboard. |
| Dashboard description | Allows you to provide an optional description for the new dashboard. |
| Make as my default dashboard | Sets the copied dashboard as the default dashboard displayed when opening Analytics. |
Click Make a copy to create the dashboard.
Important
Preset dashboards cannot be modified directly.
Creating a copy generates a personal custom dashboard while leaving the original preset dashboard unchanged.
The Summary Metrics section provides a high-level overview of the selected dashboard.
Metric cards are updated automatically whenever you change the global filters or switch dashboards.
Click Edit metrics to customize the displayed metric cards.
The Edit Metrics dialog allows you to customize the metric cards displayed on the current dashboard.
The dialog consists of the following sections:
| Section | Description |
|---|
| Metrics | Displays all available metrics that can be added to the dashboard. |
| Search | Searches metrics by name. |
| Selected | Displays the metrics currently shown on the dashboard. |
| Selected count | Indicates the number of selected metrics. |
| Remaining slots | Displays how many additional metrics can be added. |
After selecting the required metrics, click Add widgets to apply the changes.
Important
Preset dashboards cannot be modified directly.
When you edit a preset dashboard, Magify automatically creates a personal custom copy while leaving the original preset dashboard unchanged.
The available metrics depend on the selected dashboard.
The following metrics are available in the default User Acquisition Overview dashboard.
| Metric | Description | Calculated as | Notes |
|---|
| Total Revenue | Total revenue generated during the selected period. | Gross IAP + Gross Ads Revenue | Includes both in-app purchase revenue and advertising revenue. |
| % Ads Revenue | Percentage of total revenue generated from advertising. | Gross Ads Revenue / Total Revenue × 100% | Helps evaluate the revenue distribution between ads and in-app purchases. |
| Total Cost | Total user acquisition cost during the selected period. | Sum of advertising spend | Based on integrated UA cost data. |
| Profit | Revenue remaining after deducting acquisition costs. | Total Revenue − Total Cost | Does not include operational or platform costs. |
| ROI | Return on investment for the selected period. | Profit / Total Cost × 100% | Measures the profitability of advertising spend. |
| Total Installs | Number of application installs attributed during the selected period. | Attributed installs | Depends on the integrated attribution provider. |
| Organic Rate | Percentage of installs attributed to organic traffic. | Organic Installs / Total Installs × 100% | Indicates the share of non-paid user acquisition. |
| Paying Rate | Percentage of users who completed at least one purchase. | Paying Users / Total Users × 100% | Reflects conversion from users to payers. |
| DAU | Number of daily active users. | Unique active users per day | Based on SDK activity data. |
| ARPU | Average revenue generated per user. | Total Revenue / Total Users | Calculated for the selected period. |
Revenue metrics are calculated using daily aggregated data and are not cohort-based.
The Charts section visualizes key performance indicators for the selected dashboard.
Charts are updated automatically whenever you change the global filters or switch dashboards.
Click Edit charts to customize the displayed charts.
The Edit Charts dialog allows you to customize the charts displayed on the current dashboard.
The dialog consists of the following sections:
| Section | Description |
|---|
| Charts | Displays all available charts that can be added to the dashboard. |
| Search | Searches charts by name. |
| Selected | Displays the charts currently shown on the dashboard. |
| Selected count | Indicates the number of selected charts. |
| Remaining slots | Displays how many additional charts can be added. |
After selecting the required charts, click Add widgets to apply the changes.
Important
Preset dashboards cannot be modified directly.
When you edit a preset dashboard, Magify automatically creates a personal custom copy while leaving the original preset dashboard unchanged.
The available charts depend on the selected dashboard.
The following charts are available in the default User Acquisition Overview dashboard.
| Chart | Description |
|---|
| Daily Revenue | Displays revenue trends over time. |
| Cost by Media Source | Compares advertising spend across acquisition sources. |
| Daily Installs | Displays the number of installs over time. |
| Retention Rate | Displays user retention trends for the selected period. |
| ARPDAU | Displays the average revenue per daily active user over time. |
The Applications Table displays performance data for the applications included in the selected dashboard.
The table is updated automatically whenever you change the selected dashboard or apply global filters.
Use Columns to customize the visible columns.
Use Add application to include additional applications in the current dashboard.
The following actions are available:
| Action | Description |
|---|
| Columns | Selects which columns are displayed in the Applications Table. |
| Add application | Adds one or more applications to the current dashboard. |
The data displayed in the Applications Table always reflects the currently selected dashboard and the applied global filters.
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