Understanding Parent And Nested Campaigns

All offers from the previous screenshot are represented within a Parent Campaign.

The screenshot below shows how this Parent Campaign is structured in the admin panel. It includes all elements that define the campaign, such as creatives, promotions, and offers, presented as a store-like display.

Inside the Parent Campaign, there are three Nested Campaigns, each associated with its own Product ID.

This configuration enables precise tracking and management of each Nested Campaign while maintaining a structured hierarchy within the Parent Campaign.

To illustrate the relationship between Parent Campaign and Nested Campaign statistics, consider the following example using in-app campaigns.

Imagine that a Parent Campaign (Parent A) represents an in-game store featuring two offers: Nested B and Nested C. These Nested Campaigns correspond to different in-app purchases with varying prices and bonus structures.

Basic Scenario: Single Parent Campaign with Two Nested Campaigns

If the in-game store (Parent A) receives 10 impressions, the statistics would be displayed as follows:

Parent Campaign-Level Impressions

Nested Campaign-Level Impressions

Advanced Scenario: Different Display Rules for Nested Campaigns

Now, consider a more complex setup where each Nested Campaign follows a different display schedule:

• Nested B is shown only on Mondays.
• Nested C is shown only on Tuesdays.

On Monday, the in-game store received 6 impressions, and on Tuesday, it received 4 impressions.

Monday Statistics

Tuesday Statistics

Total Impressions for Both Days

Further Complexity: Adding a Third Nested Campaign

Now, let’s enhance the setup by introducing a third offer (Nested D), which will always be displayed in the store, regardless of the day of the week.

On Monday, the statistics would be:

Monday Statistics

Tuesday Statistics

Total Impressions for Both Days

Key Takeaways

1. Parent Campaigns and Nested Campaigns have separate impression counts.
   The number of impressions at the Parent Campaign level does not necessarily equal the sum of Nested Campaign impressions.
2. Nested Campaign impressions depend on their display conditions.
   Some offers may appear only on specific days, impacting overall statistics.
3. A Nested Campaign always tracks impressions independently, even if multiple offers exist under the same Parent Campaign.

This structure allows for granular analysis of user engagement with each offer while maintaining a holistic view of store performance at the Parent Campaign level.

For example, when the Creative dimension is activated, the statistics display the total number of Impressions at the Parent Campaign level.

However, as soon as a second active dimension is added for Product (Product ID), the statistics switch to displaying Impressions at the Nested Campaign level.

Parent Campaign statistics are useful for comparing two creatives at a high level.

Nested Campaign statistics are useful for analyzing how the same product performs across different creatives.

To compare the performance of multiple creatives, the recommended approach is to select the desired creatives in the Creative filter and use Creative as a breakdown dimension.

In this case, statistics are displayed at the Parent Campaign level, as creatives are linked to Parent Campaigns.

If the goal is to compare the performance of the same product across different creatives, the best approach is to select the product in the filter and apply a breakdown by both Product and Creative dimensions.

In this case, statistics are displayed at the Nested Campaign level for all campaigns associated with the selected product. Additionally, the Creative value is displayed from the Parent Campaign that includes these Nested Campaigns.

If the goal is to gather overall statistics for a product, the best approach is to select the product in both the filter and dimensions.

In this case, statistics are displayed at the Nested Campaign level for all campaigns associated with the selected product.

For example, it is incorrect to select both Nested Campaigns and Creatives simultaneously. Creatives are an attribute of Parent Campaigns, and filtering by both levels at the same time will result in no data being displayed.

This happens because filtering by both Parent and Nested Campaign levels simultaneously creates a data conflict.

This situation can be resolved in two ways:

1. Remove the Campaign Type filter. Since selecting a Creative automatically includes all associated Parent Campaigns, additional filtering by Campaign Type is unnecessary.
2. Manually select the appropriate Parent Campaign types. Ensure that the selected campaign types do not start with "Nested", as only Parent Campaigns should be included in this case.